‘10 years of Icon magazine win this chair competition’ took
place during Clerkenwell design week, May 2013. The competition consisted in
changing a silhouette of a designer chair (choice of 6) into any imaginary
context.
I decided to reference the chair to the iconic black cat poster of Tulouse Lautrec and redesigned the poster around the shape of the chair using play on word ‘Chair Noir de Fritz Hansen’ instead of ‘Chat Noir de Rodolphe Salis’.
The editorial team at Icon magazine selected
my work and published the winners in the magazine. I am now in posses of a Fritz
Hansen’s designer chair.
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