To raise money for the Royal Brompton and Harefield
Hospitals Charity Cashmirino has produced a Christmas jumper 40% of its cost goes
to the charity. The design was created by a child shortlisted from an in-store
competition event.
The window brief had to incorporate the jumper worn by a
teddy bear, the bear being Santa Clause and also a bear reaching out to the
kids who are suffering, hence the red door. The images here include a life shot
from the pr campaign which I was also involved in, the making of the bear and
the final window installation. I hope you are all going to support the charity
by buying these cute mini jumpers.
A note: no jumpers were yet at the store when I
took this picture…...Watch this space.
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