Watches of Switzerland, Regent Street store

 

I recently helped Replica with the production of these cogs for the Watches of Switzerland.

The brief consisted of adding cog elements to the window display which had been previously designed and used in the past.

After dismantling various pieces of real watches we subsequently added them onto the cogs in a random and quirky way. The window was installed overnight in the new stylish Regent Street store. The transparency within the objects hanging from the ceiling, generated delicate shadows in the background. A very enjoyable project.